Reputation :

Shiseido fino PREMIUM TOUCH hair treatment mask was launched in 2008 and received 4 @Cosme awards since its release date. Currently, ranked 1st in the @cosme hair treatment ranking, the Fino hair treatment is undeniably, a must-have Japanese skincare product. 

This must-have product has established itself in the Japanese market by proving its Shiseido value through its effectiveness. Only one year after its release, this product became part of the @Cosme hall of fame and remains extremely popular to this day.

Finish :


Specially formulated for damaged hair, this treatment penetrates the hair and leaves it silky smooth, making damaged hair as smooth as the roots, right down to the ends. It melts into the hair and fills each strand with its serum. The secret to the mask's effectiveness lies in its ingredients, which improve hair texture and condition the cuticle on the hair's surface for a moisturized, manageable finish.

Scent : 

Among all the praises, Fino Hair treatment scent was particularly applauded by the users. Its scent is sweet, soft and not overpowering. Neither fruity, floral nor herbal, its subtle fragrance has been associated with an almost aroma therapeutic effect by customers.


7 active ingredients:

  • Royal Jelly extract to strengthen hair structure by promoting cell regeneration and fighting hair loss.
  • Lipidure Ex to repair damaged hair and ensure moisture retention by developing its smooth appearance.
  • Trehalos to protect the hair from dehydration even in extremely dry conditions such as when drying hair.
  • Squalane smoothes hair by hydrating and controlling unruly hair.
  • Dimethicone creates a silicone coating on the hair cuticle, making a smoother hair shaft, creating a barrier that seals in moisture and creates a more smooth and silky feel.
  • Filosterol to rebuild damaged hair.
  • PCA (para-chloroamphetamine) to strengthen each strand of hair.

How to use?

  1. After shampooing, apply a moderate amount to damaged areas of hair.

  2. Distribute the product and massage well before rinsing.

  3. Leave it for 7 to 10 minutes.

  4. Rinse thoroughly until the slimness is gone.

Recommended 1-2 times a week
 (Since it is a highly penetrating treatment, it can be effective even if it is washed off immediately.)

Quantity :

Short hair = 1 teaspoon
Bob to medium hair = 1 and a half teaspoon
Semi-long hair= 2 teaspoons
Long hair = 2 and a half teaspoons

Precautions : 

- Be aware of scams and knock-offs and only buy this product from trusted shops

- Test the product on a small spot on your skin before using it.


🌟  This Japanese Must-Have is also available on Your J Beauty online shop :